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Aurora Group

The AURORA Group was established in Taiwan in 1965. The meaning of the groups name in Chinese is "the sun rising from the east", while the English name AURORA means "dawns light". Both symbolize light and hope, representing power and vitality. AURORA Group began by selling office time clocks, its business areas covered Taiwan, mainland China and many countries around the world, and business scope involve Office Automation equipment, Office furniture, communications, and electronics. Its efforts have led it to become the leading brand of the Office Automation industry in the Chinese-speaking market.

AURORA, together with you - enjoy a beautiful office life

The aim of the AURORA Group is to create the ideal office environment. With more than 47 years of practical experience and more than 1,500 direct and distribution channels across Taiwan and China, AURORA provides customers with comprehensive service.

There are five business units in Taiwan: AURORA Corporation Office Equipment, AURORA System Corp., AURORA Office Automation Corp., AURORA Corporation Furniture, and AURORA telecom corp., which occupy more than 50% of the OA market share. Of these companies, AURORA Corporation and AURORA Systems Corp. are listed companies in Taiwan. 

In China, AURORA has been made efforts over the years to develop its own brand of office equipment, office furniture, and electronic goods, establishing its position as market leader with professional, efficient and friendly service concepts. In order to strengthen local market demand, AURORA furniture has implemented its strategy of combining production and sales by establishing six major centers in AURORA Jiading Park: for design, engineering technology, quality inspection, office environment display center, logistics and education. It is also the only office furniture company with its own steel product factory in China, woodwork factory and chair factory. Our service scope covers the entire China region to meet the office need customers quickly to ensure safe purchase and trustworthy products. 

Innovative Product Design
AURORA Design Center adheres to the design innovation. Each product has its own story, and AURORA provide the quality solutions to help customers to reach their achievements. 

Office Automation Total solutions
AURORA provides not only hardware service, also the software and hardware integration solutions to help customers improve office efficiency, reduce the cost of document output.

Service Commitments
AURORA is committed to providing its customers with an overall user-friendly office environment, to make office life better, and strive to fulfill its commitment with exquisite services to help customers succeed, and to win the trust and support from customers. 

Honor and Recognition
AURORA, backed up with its delicate operation and refined services, has achieved the position of industry leadership, and has won numerous awards and honors over the years.。In China, AURORA has won distinctions such as “Renowned Chinese Brand”, “Hi-Tech Enterprise”, and “Top 10 Most Efficient Company in National Furniture Manufacturing”. AURORA’s products of furniture have also won the German iF Design Award, American IDEA International Design Excellence Award, Red Star Award, Red Cotton Award, among other awards, AURORA is an excellent brand in the hearts of medium- to high-end customers. 

Public Welfare
We are enthusiastic about public welfare and cultural cause and take up the corporate social responsibility with years of sustained action, including the protection of ancient artifacts, donation of materials, and various educational/charity events on top of offering emergency relief when needed, and more. The AURORA Monthly was established in 1971 to promote reading. The magazine has been issued in the interest of public welfare for 41 years without pause. 

Cultural Inheritance
Over the years, the AURORA Group has been dedicated to passing on and promoting the culture of ancient Chinese cultural relics. The AURORA Museum was established in 2003 with the goal of promoting the study of archeology. In 2010, AURORA participated in the World Expo Shanghai under the theme “New City Styles Interpreted by Chinese Jade Culture”, and becoming the first Taiwan corporate to build a pavilion for exhibition in the expo 160 years. The pavilion presented China’s 8000 year-old culture of jade to the world. In 2012, international master architect Mr. Tadao Ando, international architect from Japan, was invited to design the AURORA Museum in Shanghai, renowned as a blue cultural treasure chest on the banks of the Huangpu River. 

Create the Future
Focus on the future, continue thinking innovatively, and always keep promises. AURORA creates a beautiful office life together with you! 

Aurora Group:   www.aurora.com.cn

Address:Aurora Plaza, 99 Fucheng Road, Lujiazui, Pudong New Area, Shanghai